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#23plusone

Top Voted Definition for #23plusone

A tool to use human drives to define brands and make them meaningful and human. More info >> http://www.23plusone.org

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Added on Oct. 30, 2014 anonymously

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  • #23plusone refers to a scientific method that was developed by Kim Cramer (Phd). The method describes 24 human drive domains that assist us in living happier and more meaningful lives. 23plusone is mostly used in organizational transformation and in brand identity development. Organizations and brands that touch people through a unique combination of drive domains are generally more successful.

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    Added on Oct. 29, 2014 by thebrandstation

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