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National Broadcasting Company ~ an American television network with HQ in New York City in the G.E. building in Rockefeller Center. Sometimes called the Peacock Network because of the colorful Peacock logo. Formed in 1926 by RCA becoming the 1st major TV network in the USA. see http://en.wikipedia.org/wiki/Nbc
The numbers are accumulated, starting at 0 at the begining of the period.