What does the tag #realsm mean on Twitter?

#Realsm refers to 'REAL Social Media' - which is media that's truly social, i.e., wholly dedicated to enhancing human inter-connectivity, quite irrespective of whatever monetary profits may or may not be generated in the process (as opposed to 'industrial media' - which lately claims to promote "social media" – but which is generally driven by the bottom line --> $$$).