Definition of rightshifting

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Noun: the process of moving toward the more effective end of the 0-5 point Rightshifting Scale of Effectiveness. That is, the activity of improving one's capability to achieve one's chosen strategic goals and to deliver the outcome(s) desired by one's customers by delivering exactly what is wanted, in the correct quantity, at the right place, when it is needed, for an acceptable price.

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Short-form for "Improving the effectiveness of knowledge-work businesses"

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Generally Cocks use this word.