#scsc
Top Voted Definition for #scsc
The book Smart Customers, Stupid Companies by Michael Hinshaw & Bruce Kasanoff says that disruptive innovation is enabling customers to act smarter than the firms that wish to serve them. It describes 4 forces – social influence, digital sensors, pervasive memory, and the rise of the physical web – and warns firms they need a strategy to profit from these, or they will fall victim to them.
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