Definition of #smarketing

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Smarketing is the methodology and process that aligns sales and marketing funnels with a synchronized process, enabling each to collaborate and overlap where needed to delight customers.

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Smarketing is frequently used as short-hand for Social Marketing

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Smarketing is an integrated sales and marketing system, where production lays on socially responsible organisms and consumption in socially responsible consumers. It abides to basic principles of Marketing, however its processes develop within a social ethos, considering social impacts and society's well being as its primary driving forces.