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#ShelterSunday was created by DC-area pet sitters Pet Peeps (@PetPeeps) to promote DC-area pets that are available for adoption in local shelters. Every week a corresponding post goes up on the Pet Peeps blog post with links to available pets, and related tweets are encouraged. Also encouraged is the use of #ShelterSunday to spread the word about adoptable animals in shelters across the world.