#smartcustomers

Top Voted Definition for #smartcustomers

Customers can now act smart thanks to digital devices that empower them, give them access to better information, connect them to others, allow them to spot patterns in data, and enable them to sense changes in the world around them. They are linked 24/7 to other people, places, events and devices. Inspired by the book Smart Customers, Stupid Companies by Michael Hinshaw and Bruce Kasanoff.

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